How to write a job advert that attracts the right people
Clear, honest adverts get more relevant applicants and fewer wasted interviews.
18 Sept 2026
Your job advert is often the first impression a candidate has of your company. A few simple changes can make a big difference to who applies.
Lead with the role
Open with what the person will actually do and why it matters, not a long description of your company.
Separate must-haves from nice-to-haves
Long requirement lists put off good candidates, particularly those who only apply when they meet every point.
Be open about pay
Including a salary range increases applications and saves time for everyone.